Looking for ways to make your contests deliver more than entries?
A strong social media contest can generate real value for your business.
In this article, you’ll discover four tips for executing a successful social media contest.
The first step in creating a profitable social media contest campaign is designing one that’s attractive to your target market. Here are a few ways to do that:
Add labels to your contest copy to address your target audience. For instance, a fashion brand might choose “Are you a Fall Fashionista? Enter to win three outfits for work, drinks, and casual Sunday.” A software as a service (SaaS) business or consultant might opt for “Marketers! Enter to win a year’s subscription to AcmeSocial.”
Tie your promotion to an event relevant to your target market. For instance, if you promote your contest in conjunction with Comic-Con, the Victoria’s Secret Fashion Show, the final episode of The Bachelor, or the Super Bowl, only people interested in that event will enter.
Choose prizes of value to your target market. For SaaS and ecommerce businesses, choose a product as your contest prize. If you’re a retailer, give away a gift card to avoid pigeonholing your customers into a specific prize. For example, if you give away a purse as a prize, you’ll exclude most men.
In this social media contest from travel company Collette, the prize is a free $15,000 vacation, which appeals specifically to their target market.
Read the full article here: http://www.socialmediaexaminer.com/4-tips-for-successful-social-media-contests/
